Bavarian style "lager" beer was growing popular way back in 1870; this is the year that the 2 year old son of C.A de Pester (Ernest de Pester) laid the first brick for the Amstel brewery.

There was already 559 brewery’s up and running across Holland at that time but there was only 2 brewing Bavarian style lager.

With the fast growing popularity of lager, 2 businessmen (J.H. van Marwijk Kooy and De Pester) caught on fast to the demand of the lager and started planning the build of the Amstel Brewery.

Amstel hails its name from the river that runs through Amsterdam in Holland and now produces ten different types of lager that sell in over 75 countries worldwide with Amstel Lager being the first produced, the most famous and most popular lager of them all, a true classic beer.